Zesty Rat Research (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://zestyratresearch.com or place an order for our products. By using our website, you consent to the practices described in this Privacy Policy.
1. Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide when you:
- Create an account or register on our website
- Place an order or make a purchase
- Subscribe to our newsletter or mailing list
- Contact us through email, contact forms, or other communication channels
- Submit an affiliate application
- Participate in promotions or surveys
This information may include:
- Full name
- Email address
- Mailing and shipping address
- Phone number
- Payment information (processed securely through our payment processors)
- Date of birth or age verification
- Account login credentials
- Any other information you choose to provide
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- IP address
- Browser type and version
- Operating system
- Referring website or URL
- Pages viewed and time spent on pages
- Date and time of visit
- Device type and screen resolution
- Cookie and tracking technology data
2. How We Use Your Information
We use the information we collect for the following purposes:
- Order Processing: To process, fulfill, and ship your orders, and to send order confirmations and shipping notifications
- Account Management: To create and manage your account, and to authenticate your identity
- Age Verification: To verify that you meet the minimum age requirement of 21 years
- Customer Support: To respond to your inquiries, comments, or concerns
- Communication: To send you transactional emails, order updates, and, if you have opted in, promotional communications
- Website Improvement: To analyze usage patterns and improve our website, products, and services
- Fraud Prevention: To detect, prevent, and address fraud, unauthorized transactions, and other illegal activities
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Affiliate Program: To manage affiliate accounts, track referrals, and process affiliate payments
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:
- Remember your preferences and login information
- Understand how you interact with our website
- Track your shopping cart contents
- Analyze website traffic and performance
- Deliver relevant content and advertisements
- Remember your age verification and disclaimer acknowledgment
Types of Cookies We Use
- Essential Cookies: Required for the website to function properly, including shopping cart, checkout, and account features
- Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data
- Functional Cookies: Enable enhanced features such as remembering your preferences and disclaimer acceptance
- Marketing Cookies: Used to track visitors across websites for the purpose of displaying relevant advertisements
You can control cookie settings through your browser preferences. Please note that disabling certain cookies may limit your ability to use some features of our website.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
- Service Providers: We share information with trusted third-party service providers who assist us in operating our website, processing payments, shipping orders, and providing customer support. These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
- Payment Processors: Payment information is transmitted directly to our payment processors and is not stored on our servers.
- Shipping Carriers: We share your name and shipping address with carriers (such as USPS) to deliver your orders.
- Legal Requirements: We may disclose your information if required to do so by law, court order, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
5. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include:
- SSL/TLS encryption for data transmitted between your browser and our servers
- Secure payment processing through PCI-compliant payment providers
- Restricted access to personal information on a need-to-know basis
- Regular monitoring of our systems for potential vulnerabilities
However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:
- Account Information: Retained as long as your account is active, or as needed to provide services
- Order Information: Retained for a minimum of seven (7) years for tax and legal compliance purposes
- Communication Records: Retained for a reasonable period to address ongoing customer support needs
- Marketing Preferences: Retained until you withdraw consent or unsubscribe
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you
- Correction: You may request that we correct inaccurate or incomplete personal information
- Deletion: You may request that we delete your personal information, subject to certain legal exceptions
- Opt-Out: You may opt out of receiving promotional emails by clicking the “unsubscribe” link in any marketing email, or by contacting us directly
- Cookie Preferences: You may adjust your cookie settings through your browser preferences
To exercise any of these rights, please contact us at support@zestyratresearch.com. We will respond to your request within a reasonable timeframe.
8. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:
- The right to know what personal information we collect, use, disclose, and sell
- The right to request deletion of your personal information
- The right to opt out of the sale of your personal information (we do not sell personal information)
- The right to non-discrimination for exercising your privacy rights
To make a CCPA request, contact us at support@zestyratresearch.com.
9. Children’s Privacy
Our website and products are not intended for individuals under 21 years of age. We do not knowingly collect personal information from anyone under 21. If we become aware that we have collected personal information from someone under 21, we will take steps to delete that information as soon as possible. If you believe we have collected information from a minor, please contact us immediately at support@zestyratresearch.com.
10. Third-Party Links
Our website may contain links to third-party websites, services, or applications that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit. This Privacy Policy applies only to information collected through our website.
11. International Users
Our website is operated in the United States and is intended for users located in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.
12. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.
13. Governing Law
This Privacy Policy is governed by the laws of the State of Georgia, without regard to its conflict of law provisions. Any disputes arising from or related to this Privacy Policy shall be resolved through mandatory binding arbitration in Columbia County, Georgia, as described in our Terms of Service.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Zesty Rat Research
Email: support@zestyratresearch.com
Website: https://zestyratresearch.com